Thank you so much, Alexandra! I’m really excited to keep sharing the behind-the-scenes and the stories behind how these projects came to life. Honestly, this kind of creative alignment is possible for everyone — it just takes getting clear on what you want, knowing your non-negotiables, and building the dream from there. Can’t wait to share more soon. And if you have any specific questions, please reach out!
Thank you Amanda. I believe the part I struggle with the most is the getting clear on wants and also non-negotiables. I tend to be pulled in different directions and that often leaves me without a solid ground to stand on. Finding that balance between letting myself be as creative as I want to, but also having some boundaries to work with. I’ll be following your work!
Thank you for sharing! I really resonate and understand. Inspired by your comment, I’ll host a free workshop on how to get clear on what the dream is for the business! It’s often less about trying to find the answer and more about allowing what feels true for you. Stay tuned, I’ll share more soon!
I’m always so grateful when someone lifts the veil on their process and lets us see into the creative unfolding and practical steps of how something great was built. Signed up for free workshop and will be reading up on the full course.
I feel similarly! I’ve always been so curious as to how people do it. I’m super excited to have you in the workshop—all secrets spilled & would love to have you in the container if that feels right too!
wow, I had no idea! I was a TBM member before the switch to the Pathway and I remember where I was when I got the email to shift over to this membership. I love knowing the behind the scenes process of how this evolves...especially as I'm someone who's a coach in the emotional trauma healing space and recently just burned everything down and am in the wondering what's next phase. Thank you for sharing this story!
Thank you so much for your comment! I am always so curious as well as to learn how things are actually made! :) OMG, I've been there before and I can really empathize with both the OPENNESS of the new opportunities but also the UNCERTAINTY of what is to come! I have 1:1 sessions if you ever want guidance. I'd love to help you if you need support! https://calendly.com/hello-wearesubstance/the-conscious-creativity-session-50-minutes
Oh wow you're behind the Pathway?! How incredible - I had no idea! I'm a long-time follower and had often wondered who dreamt it up...thank you for sharing the behind-the-scenes so openly and honestly. As I'm only just reading this, unfortunately I missed your free webinar, but I have just subscribed to you. Looking forward to reading your words and discovering more of your work!
Hi Rossella! It's nice to be connected with you. I'll be doing more workshops soon, so I'm glad you've subscribed to stay connected. I really appreciate your comment. It's been an incredible career, being behind the scenes of the most influential creators and their creations. I'll be sharing A LOT MORE soon. Welcome to the world of Substance! 🌞
Aw, thank you for the message. It was really fun creating the foundation for the brand for the team to grow from there. There’s a workshop tomorrow, where I’ll be helping others identify their dreams and desires for their brand foundations! Be sure to sign up if this feels resonate with you!
Wow Amanda, it’s so cool to meet the brains behind her brand/business! I find this topic fascinating. I’d love to learn more about your approach — like, you had Lacy’s goals in mind and who she is, but how did you then take that and say “okay, we’re going to do a living course, this is what the social media is going to look like, this is what the podcast is going to look like, etc.” aka a peek inside YOUR brain! 😍
Ahh I love this question — thank you!! It really is my favorite part of the process. There’s such a dance between intuition, creative direction, and structure. When it comes to deciding the format — whether it’s a membership, podcast, e-course, or workshop — it always starts with the business goals and how we want the user to experience the transformation.
Each offering has its own core essence (happy to share more on this soon!), and we do a little micro-exercise to get clear on the who, what, why, and how of each one. From there, I build out the content and assets to match that essence — so the experience is aligned from the inside out.
And! I’m launching a podcast soon that will go deeper into all of this, so stay tuned 🫶
So smart — I love how you built an ecosystem for TBM that STILL works/exists today. That’s gravity and longevity! Ohhh!! A podcast! I will for sure be tuning in!
Thank you! That’s truly the foundation of my work. I have a deep understanding of how to build the foundation of a brand — and from there, I express its essence through content. I really believe that when you tap into the true essence of a brand — the real purpose, desire, and foundation — it can evolve while still staying centered in that clarity. Trends change, platforms shift, but that deeper connection to the brands essence should always remain. I’m so grateful for your curiosity and can’t wait to share more soon.
Hi everyone! I’m excited to share that I’m hosting a free webinar next week for those of you feeling the pull to start something new but aren’t sure where to begin.
It’s called Awakening Your Creative Business Desires, and it’s happening on Tuesday, April 29 from 5:00–6:15 PM CST.
We’ll explore how to reconnect with what you actually want to build (and release what you don’t), then walk through my 6-step process to turn those dreams into a clear, tangible business structure—with both spiritual and practical tools.
This is so succinct and simple, beautifully written and casually powerful (if that makes any sense). You nailed it.
Thank you, my friend. That means a lot from you, a published writer, whom work I admire deeply. 💗
You’re the creator of the amazing The Pathway Membership?! Ah so exciting to find out about this and look forward to follow more of your work!
Thank you so much, Alexandra! I’m really excited to keep sharing the behind-the-scenes and the stories behind how these projects came to life. Honestly, this kind of creative alignment is possible for everyone — it just takes getting clear on what you want, knowing your non-negotiables, and building the dream from there. Can’t wait to share more soon. And if you have any specific questions, please reach out!
Thank you Amanda. I believe the part I struggle with the most is the getting clear on wants and also non-negotiables. I tend to be pulled in different directions and that often leaves me without a solid ground to stand on. Finding that balance between letting myself be as creative as I want to, but also having some boundaries to work with. I’ll be following your work!
Thank you for sharing! I really resonate and understand. Inspired by your comment, I’ll host a free workshop on how to get clear on what the dream is for the business! It’s often less about trying to find the answer and more about allowing what feels true for you. Stay tuned, I’ll share more soon!
Hmm I already feel a resonance with what you are saying. And so exciting about the workshop, thank you, I look forward!
Hi Alexandra, Inspired by what you shared, I created this workshop for us next week. I hope you're able to register and attend. :)
It’s called Awakening Your Creative Business Desires, and it’s happening on Tuesday, April 29 from 5:00–6:15 PM CST.
Click here to register:
https://us06web.zoom.us/meeting/register/x5VMgUeiTLu348AQOQOcdg
x
Hi Amanda. Oh this is so exciting, I signed up, looking forward!
I’m always so grateful when someone lifts the veil on their process and lets us see into the creative unfolding and practical steps of how something great was built. Signed up for free workshop and will be reading up on the full course.
I feel similarly! I’ve always been so curious as to how people do it. I’m super excited to have you in the workshop—all secrets spilled & would love to have you in the container if that feels right too!
Meet you there!
🤗 see you then!!
wow, I had no idea! I was a TBM member before the switch to the Pathway and I remember where I was when I got the email to shift over to this membership. I love knowing the behind the scenes process of how this evolves...especially as I'm someone who's a coach in the emotional trauma healing space and recently just burned everything down and am in the wondering what's next phase. Thank you for sharing this story!
Thank you so much for your comment! I am always so curious as well as to learn how things are actually made! :) OMG, I've been there before and I can really empathize with both the OPENNESS of the new opportunities but also the UNCERTAINTY of what is to come! I have 1:1 sessions if you ever want guidance. I'd love to help you if you need support! https://calendly.com/hello-wearesubstance/the-conscious-creativity-session-50-minutes
yes, it's been a wild time of an existential free fall to say the least! Thank you so much for this, you get it, I'll definitely keep this in mind!
I totally understand. I'll be sure to think of content ideas on how to figure out what to do next when there's a refresh :)
Oh wow you're behind the Pathway?! How incredible - I had no idea! I'm a long-time follower and had often wondered who dreamt it up...thank you for sharing the behind-the-scenes so openly and honestly. As I'm only just reading this, unfortunately I missed your free webinar, but I have just subscribed to you. Looking forward to reading your words and discovering more of your work!
Hi Rossella! It's nice to be connected with you. I'll be doing more workshops soon, so I'm glad you've subscribed to stay connected. I really appreciate your comment. It's been an incredible career, being behind the scenes of the most influential creators and their creations. I'll be sharing A LOT MORE soon. Welcome to the world of Substance! 🌞
Amazing, looking forward to it, Amanda! Thank you!
I’m so happy I found you! I have always loved the layout of everything Lacy did. excited to learn more 🤍
Aw, thank you for the message. It was really fun creating the foundation for the brand for the team to grow from there. There’s a workshop tomorrow, where I’ll be helping others identify their dreams and desires for their brand foundations! Be sure to sign up if this feels resonate with you!
who is the author of that wabi sabi book? i was taught wabi sabi from my teacher barbara dilley
The author is Leonard Koren! Did a little deep dive on him for you. I will look into Barbara Tilley. I'd love to learn more about the art form.
Here's his site! https://leonardkoren.com/about-avenue
Thank you for sharing!
Thank you for reading & engaging! 🤍
Wow Amanda, it’s so cool to meet the brains behind her brand/business! I find this topic fascinating. I’d love to learn more about your approach — like, you had Lacy’s goals in mind and who she is, but how did you then take that and say “okay, we’re going to do a living course, this is what the social media is going to look like, this is what the podcast is going to look like, etc.” aka a peek inside YOUR brain! 😍
Ahh I love this question — thank you!! It really is my favorite part of the process. There’s such a dance between intuition, creative direction, and structure. When it comes to deciding the format — whether it’s a membership, podcast, e-course, or workshop — it always starts with the business goals and how we want the user to experience the transformation.
Each offering has its own core essence (happy to share more on this soon!), and we do a little micro-exercise to get clear on the who, what, why, and how of each one. From there, I build out the content and assets to match that essence — so the experience is aligned from the inside out.
And! I’m launching a podcast soon that will go deeper into all of this, so stay tuned 🫶
So smart — I love how you built an ecosystem for TBM that STILL works/exists today. That’s gravity and longevity! Ohhh!! A podcast! I will for sure be tuning in!
Thank you! That’s truly the foundation of my work. I have a deep understanding of how to build the foundation of a brand — and from there, I express its essence through content. I really believe that when you tap into the true essence of a brand — the real purpose, desire, and foundation — it can evolve while still staying centered in that clarity. Trends change, platforms shift, but that deeper connection to the brands essence should always remain. I’m so grateful for your curiosity and can’t wait to share more soon.
Hi everyone! I’m excited to share that I’m hosting a free webinar next week for those of you feeling the pull to start something new but aren’t sure where to begin.
It’s called Awakening Your Creative Business Desires, and it’s happening on Tuesday, April 29 from 5:00–6:15 PM CST.
We’ll explore how to reconnect with what you actually want to build (and release what you don’t), then walk through my 6-step process to turn those dreams into a clear, tangible business structure—with both spiritual and practical tools.
Click here to register:
https://us06web.zoom.us/meeting/register/x5VMgUeiTLu348AQOQOcdg
Hope to see you there!