The Exact Process of How I Created The Pathway for To Be Magnetic

Discover the framework I now teach to help visionaries build aligned businesses.

The above picture was taken on October 26, 2018. A reflection of the apartment space where what I'll be sharing with you was created as well as my friend mentioned below.

This story is one I have only shared with close friends and loved ones.
I tend to keep client stories to myself as I honor them as being collaborative efforts.
But, after an experience this past weekend, I feel compelled to share.

Last weekend, I was sitting at dinner across from my friend Katie Dalebout and her guest.

When her friend asked how Katie and I knew each other, I shared that we met on set while recording a podcast episode with my former client, Lacy Phillips of To Be Magnetic (formerly Free & Native) many years ago.

Side story: For those who are unfamiliar, I had a creative services business called, ōSHen Creative (phonetics of ocean), where I supported holistic practitioners create content to grow and scale their business. I dissolved the business last year as I have outgrown that business model and ready to do what I've always dreamed of doing-making Substance.

It never fails to amaze me how many people know me from that time.

Her guest said something that stayed with me:
She told me she had been searching for me.
She said she wished she could work with the person who helped Lacy with her business.

In that moment, I realized I should share this story.

The process I used with Lacy—and with all of my clients—is the same process I'm still using today, just buttoned up and wrapped with a bow. Now, available for any conscious creator, entrepreneur, visionary for a fraction of the price.

I’ve created a group coaching program designed to help you build your dream business using my 6-step process for creating aligned business plans and content.

We begin May 1st.

Scroll to the bottom for full program details and how to join.

Here is the process of how I helped Lacy transform her business through content and eventually lead to the ideation of The Pathway Membership. Also, here’s a podcast episode you can listen to: Expanded x Ep. 270 - How Lacy Manifested To Be Magnetic: The Origin Story. Again, funny story, a friend sent this to me when she knew that I helped her during this time.

THE BEGINNING

When Lacy and I began working together in 2017, the first thing we did was talk about her goals. I sat down with her and asked questions—about her dreams, her vision, and what she wanted to build.

I listen deeply to what all of my clients are asking for—knowing that everything is possible. It's just about figuring out when and how to bring it all to life.

A few weeks later, I came back to her with her first business plan and strategy.

Together, we created her first digital e-course: The Formula & Magnetism Workshop. I helped produce both the photo and video content, and created the social media assets we used to market the program. Just a few months earlier, I had produced Esther Perel's YouTube channel and created brand partnership videos with Garance Doré back in NYC.

The program was a complete success.

In January, we began conceptualizing what would become the Expanded Podcast.

I had previously produced and created all the editorial and social content for Garance Doré's Pardon My French Podcast in 2016, so I knew exactly how to approach the project—outreach, episode structure, hiring the right editor, and managing the full production.

Soon after, we hired Lacy's first employee to support with editorial content creation.

THE MIDDLE

From there, we continued to build: more digital courses, ongoing editorial and social content, in-person workshops, events, and team retreats. And, grow her team to help with the growth and scaling of her business.

During that time, I was also becoming increasingly busy with a lot of client inquiries, trying to grow my own consulting company, working with 2-3 part-time employees, managing several clients ranging from e-course creation, content creation, branding, website, social media, marketing–you name it, we did it. During that year, I was connected and working with the top wellness clients at that time, creating incredible content that was a reflection of their business.

THE END

By the end of 2018, our one-year collaboration was wrapping up.

The final project I was asked to do was create To Be Magnetic's 2019 business plan.

I remember that night vividly. I was in my one-bedroom apartment in West Hollywood. I lit some incense, laid out big sheets of art paper and colorful markers, and spread all her goals across the floor. I took a small hit of a weed pen and got to work. I lived in LA anyway.

My process followed this formula:

• How does she want to live?

• How does she want to work?

• What's the brand's mission?

• What's the brand's vision?

• Who is their audience?

• What are their offerings and services?

• What's no longer aligned?

• What's something new we need to create?

• What are the content platforms?

• What are her goals?

• What are the quarterly goals to get us there?

From that night, The Pathway Membership concept was birthed.

I created the name, the structure, and the format.

Memberships weren't new, but this model was. And it was made for her.

That's what made it successful.

It was a reflection of her—her goals, her audience, her rhythm.

That's the secret sauce of my work: creating something that's a complete reflection of you—your dreams, your nuances, your specifics.

It's not about fitting into someone else's model. It's about allowing your unique vision to take shape.

If you're ready to turn your dreams into reality, I invite you to join me.

Business Creation for Visionaries: A 6-week group coaching program teaching visionaries, creatives, and entrepreneurs how to create the business structure for their dreams to thrive. Learn more.

Start Date: Thursday, May 1st at 11-12:30pm CST
Duration: 6 consecutive weeks
Investment: $1,111

What's Included:

- 6 live trainings on Thursdays (90 minutes) — recorded for replay

- 6 live office hour sessions on Tuesdays (60 minutes) — recorded for replay

- A Notion board with customizable sections to build your business plan

- Bonus content to deepen the work

- Group chat on Telegram for community and accountability

👉 Sign up: Build Your Dream Business Today

If you have any questions, book a 20-minute discovery call or DM me!
Enrollment ends Wednesday, April 30th at midnight.

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Amanda

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Amanda Chase is the Founder, Creative Director, and Editor-in-Chief of Substance—a platform empowering female creatives with the tools and resources to build a life and business that reflect their inner dreams and desires. Through conscious creative mentorships, group coaching programs, a global online community, workshops, creative partnerships, podcasts, and editorial content, we educate and inspire all creatives to bring their dreams to life.