On Not Knowing

And releasing all expectations of what "should be"

I am in the process of launching my third group coaching program called Business Planning for Creatives. It’s a 6-step framework teaching conscious creators, entrepreneurs, and visionaries how to turn their big, grandiose dreams into a viable business.

I started my launch campaign at the beginning of July. It’s now August 20th and the enrollment date for the program ends on August 30th.

I’ve sent a series of emails (promotional and testimonial spotlights), launched an IG live series, started a 30-day “Selling My Services” challenge, hosted a free Q&A, hosted a free workshop, held multiple discovery calls, created a 25% off early bird coupon, and offered free sessions if they sign up within 24-hours.

And, it’s resulted in zero sales.

The past two times I launched this program, I barely promoted the program and had anywhere from 2-4 sign ups each time.

The experience of spending so much time launching something to result in zero sales is activating for me.

And, something I know a lot of people can relate with if you are launching something.

The purpose of this publication “Something of Substance” is to share with the world ALL aspects of the experience of creating a life and business of substance.

Part of me is holding space for the rejection, redirection, and lessons learned through this experience. Part of me is holding space for this not being a reflection of me, my services, or my worth.

I am holding all aspects at the same time.

The one thing I have come to terms with through this experience is this–I am no longer forcing, coercing, or requiring anything in my business to happen.

If it’s not working, it’s not working.

And, there is such RELIEF in letting things go and allowing the Universe / God / Creator / Source to show me the way.

Every morning on my walks with my dog, Henry, I speak out loud to the creator and I pray.

I pray asking for strength, trust, certainty. I pray asking for guidance on what I should do and how I should navigate.

I no longer have any expectations on my life.

I share this because I hope it helps someone feel seen, heard, and validated.

I’ll do a post after enrollment ends to share with you honestly how this goes and what happens after this because after this, I really don’t know which direction to go.

How beautiful is that?